Making thousands beautiful.

I'm originally from Ethiopia, where I grew up surrounded by tradition, color, and craft. The word "Shi" (ሺ) means "thousands" in Amharic. It's where the name Shi Digital Marketing comes from — and my mission with it: making thousands beautiful.

I've been a hair stylist for over 18 years. I've cut, colored, taught, and built relationships with hundreds of clients and students. I know the rhythm of a beauty business from the inside — the early mornings, the loyal regulars, the constant balance between artistry and entrepreneurship.

Years ago, I started learning the digital side too — earning my Diploma in Digital Marketing, becoming Certified in Google Ads, and most recently Certified in AI Automation. What I discovered: beauty businesses are constantly under-served online. The websites are clunky, the bookings are scattered, and the AI tools are built for tech companies, not for boutique studios.

So I built Shi Digital — to bring premium websites, smart automation, and intentional design to the industry I've called home for almost two decades. Every site I make, every AI I train, comes from someone who has actually been in the chair. One business, one client, one beautiful moment at a time — until we've reached thousands.